Digital Printing Technology Manufacturing

Challenge

Work with sales to create financial incentives to help customers upgrade their lower cost equipment

Offer competitive rates and financing solutions for mid-market and enterprise-level companies

Provide flexible terms with lower monthly payments for smaller businesses

Any solution required coordination between equipment specialists and financing consultants

Solution

Sales Support created a branded financial services program integrating into the organization to become part of a team selling approach. Combining traditional yet flexible leasing options and programs for the smaller company, Sales Support also integrated supplies into the solution at below market rates.

Working with a sophisticated sales force, these programs where successful in creating and motivating customers to buy from this Manufacturer. The offset with supplies also created opportunity to get small customers underwritten for a larger acquisition.

These programs continued to be so successful, they built what later became an internal position with multiple support positions.

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