Digital Printing Technology Manufacturing

National ink manufacturer, who later became part of a global corporation, was routinely frustrated with their screen print customer base financing when promoting wide-format digital solutions.

This “large” acquisition required unique high-touch attention and teamwork among equipment specialists and financing consultants.

Challenge

Work with sales to create financial incentives to help customers upgrade their lower cost equipment

Offer competitive rates and financing solutions for mid-market and enterprise-level companies

Provide flexible terms with lower monthly payments for smaller businesses

Any solution required coordination between equipment specialists and financing consultants

Solution

Sales Support created a branded financial services program integrating into the organization to become part of a team selling approach. Combining traditional yet flexible leasing options and programs for the smaller company, Sales Support also integrated supplies into the solution at below market rates.

Working with a sophisticated sales force, these programs where successful in creating and motivating customers to buy from this Manufacturer. The offset with supplies also created opportunity to get small customers underwritten for a larger acquisition.

These programs continued to be so successful, they built what later became an internal position with multiple support positions.

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