Industrial Ink Jet Systems imaging and print technology

As an international manufacturer of Industrial and Graphic Ink Jet Systems, our client’s products are known throughout the world. Yet, despite their global footprint, there was no centralized corporate leasing program; thus, the sales force did not provide a financial solution or promote leasing or financing in any way.

To further complicate any program, industrial clients with low acquisition costs required low-cost financial solutions while graphic systems with large acquisition costs were challenged by large dollar solutions. Distributors were left to develop their own solutions.

Challenge

Clients required low-cost solutions.

Graphic systems with large acquisition costs were challenged by large dollar solutions.

No centralized corporate leasing program.

Distributors were left to develop their own solutions.

Solution

Sales Support created a branded financial services program integrating into the organization to become part of the sales team. Combining traditional competitive, flexible leasing options and programs for the smaller company the program was also successful in providing an operating lease program for their larger investment grade clients.

After market research revealed a “one payment” solution was needed in the marketplace, Sales Support beta tested and was successful in implementing a Cost-Per-Code Program featuring one payment which included the equipment, maintenance, and inks all in one lease with one payment.

Today, the company only sells the industrial solution in that way. Working as a team with two divisions and a distribution network, Sales Support helped bring a financial solution to each sales opportunity increasing and achieving incremental revenue to this large client.

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Casestudies

Industrial Ink Jet Systems imaging and print technology

Challenge

Solution

Let's Change B2B to H2H